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NATIONAL POST ARTS

Ikea’s epic Swedish frontroversy
Simon Garfield explores the peculiar history of typefaces in his new book, Just My Type: A Book About Fonts,  published by Gotham Books. In the third of five exclusives excerpts,  Garfield looks at the controversy that surround IKEA changing fonts from  Futura to Verdana. 
At the end of August 2009, an unusual thing happened in the world:  IKEA changed its typeface. This wasn’t so strange in itself — big  companies like to stay looking fresh, and this is often the easiest way  to do it — but the odd thing was that people noticed.

Ikea’s epic Swedish frontroversy

Simon Garfield explores the peculiar history of typefaces in his new book, Just My Type: A Book About Fonts, published by Gotham Books. In the third of five exclusives excerpts, Garfield looks at the controversy that surround IKEA changing fonts from Futura to Verdana.

At the end of August 2009, an unusual thing happened in the world: IKEA changed its typeface. This wasn’t so strange in itself — big companies like to stay looking fresh, and this is often the easiest way to do it — but the odd thing was that people noticed.

Tagged with:  #Ikea  #fonts  #typography  #books  #literature  #novels